ADVANCED TYPOGRAPHY / FINAL COMPILATION & REFLECTION

05/04/2023 - 05/07/2023 / Week 1 - Week 14
Chew Zhi Ern / 0358995
Advanced Typography / Bachelor of Design (Honours) in Creative Media / Taylor's University
Final Compilation & Reflection


INSTRUCTIONS


<iframe src="https://drive.google.com/file/d/1F--uRJrf1dyA24pY0Qp0dWrMHB-RdiiG/preview" width="640" height="480" allow="autoplay"></iframe>

LINKS

Task 1: Typographic Systems & Type & Play / Exercises
Task 2: Key Artwork & Collateral
Task 3: Type Exploration and Application

SUBMISSION

Task 1 - Exercise 1: Typographic Systems
05/04/2023 - 12/04/2023 / Week 1 - Week 2

Figure 1.1.1 Final Outcome for Axial System - JPEG Format (15/04/2023, Week 2)

Figure 1.1.2 Final Outcome for Radial System - JPEG Format  (15/04/2023, Week 2)

Figure 1.1.3 Final Outcome for Dilatational System - JPEG Format  (15/04/2023, Week 2)

Figure 1.1.4 Final Outcome for Random System - JPEG Format  (15/04/2023, Week 2)

Figure 1.1.5 Final Outcome for Grid System - JPEG Format  (15/04/2023, Week 2)

Figure 1.1.6 Final Outcome for Transitional System - JPEG Format  (15/04/2023, Week 2)

Figure 1.1.7 Final Outcome for Modular System - JPEG Format  (15/04/2023, Week 2)

Figure 1.1.8 Final Outcome for Bilateral System - JPEG Format  (15/04/2023, Week 2)

Figure 1.1.9 Final Outcome with the grids - PDF format (15/04/2023, Week 2)

Figure 1.1.10 Final Outcome without the grids - PDF format (15/04/2023, Week 2)


Task 1 - Exercise 2: Type & Play: Finding Type
19/04/2023 - 26/04/2023  /  Week 3 - Week 4

Figure 1.2.1 Final Outcome for the Finding Type -JPEG Format (26/04/2023, Week 4)

Figure 1.2.2 Final Finding Type Showcase - PDF Format (26/04/2023, Week 4)

Figure 1.2.3 The Final Outcome of the Poster - JPEG Format (17/05/2023, Week 7)

Figure 1.2.4 The Final Outcome of the Poster - PDF Format (17/05/2023, Week 7)

Task 2(A): Key Artwork
26/04/2023 - 10/05/2023 / Week 4 - Week 6

Figure 2.1.1 Final Key Artwork in B&W - JPEG Format (10/05/2023, Week 6)

Figure 2.1.2 Final Key Artwork in Colour #1 - JPEG Format (10/05/2023, Week 6)

Figure 2.1.3 Final Key Artwork in Colour #2 - JPEG Format (10/05/2023, Week 6)

Figure 2.1.4 Final Key Artwork - PDF Format (10/05/2023, Week 6)

Figure 2.1.5 Final Animation - GIF Format (10/05/2023, Week 6)

Task 2(B): Collateral
17/05/2023 - 24/05/2023 / Week 7 - Week 8

Figure 2.2.1 T-Shirt - JPEG Format (18/05/2023, Week 7)

Figure 2.2.2 Beret Hat - JPEG Format (18/05/2023, Week 7)

Figure 2.2.3 Glass Bottle - JPEG Format (18/05/2023, Week 7)

Figure 2.2.4 Lanyard - JPEG Format (18/05/2023, Week 7)

Figure 2.2.5 Phone Case - JPEG Format (18/05/2023, Week 7)

Figure 2.2.6 Final Collateral - PDF Format (18/05/2023, Week 7)

Figure 2.2.7 IG Page Screenshot (24/05/2023, Week 8)

Task 3: Type Exploration and Application
31/05/2023 - 05/07/2023 / Week 9 - Week 14

Figure 3.1.1 Final Uppercase (30/06/2023)

Figure 3.1.2 Final Lowercase (30/06/2023)

Figure 3.1.3 Final Numerical (30/06/2023)

Figure 3.1.4 Final Punctuation (30/06/2023)

Figure 3.1.5 Final Typeface Design (30/06/2023)

Figure 3.1.5 Final Type Design (30/06/2023)


Presentation:

Figure 3.2.1 Final Presentation #1 - JPEG Format (07/07/2023)
Figure 3.2.2 Final Presentation #2 - JPEG Format (07/07/2023)

Figure 3.2.3 Final Presentation #3 - JPEG Format (07/07/2023)

Figure 3.2.4 Final Presentation #4 - JPEG Format (07/07/2023)

Figure 3.2.5 Final Presentation #5 - JPEG Format (07/07/2023)

Figure 3.2.6 Final Presentation #6 - JPEG Format (07/07/2023)

Figure 3.2.7 Final Presentation #7 - JPEG Format (07/07/2023)

Figure 3.2.8 Final Presentation #8 - JPEG Format (07/07/2023)

Figure 3.2.9 Final Presentation #9 - JPEG Format (07/07/2023)

Figure 3.2.10 Final Presentation #10 - JPEG Format (07/07/2023)

Figure 3.2.11 Final Presentation 11 - JPEG Format (07/07/2023)

Figure 3.2.12 Final Presentation #12 - JPEG Format (07/07/2023)

Figure 3.2.13 Final Presentation #13 - JPEG Format (07/07/2023)

Figure 3.2.14 Final Presentation #14 - JPEG Format (07/07/2023)

Figure 3.2.15 Final Presentation #15 - JPEG Format (07/07/2023)

Figure 3.2.16 Final Presentation #16 - JPEG Format (07/07/2023)

Figure 3.2.17 Final Presentation #17 - JPEG Format (07/07/2023)

Figure 3.2.18 Final Presentation #18 - JPEG Format (07/07/2023)

Figure 3.2.19 Final Presentation #19 - JPEG Format (07/07/2023)

Figure 3.2.20 Final Presentation #20 - JPEG Format (07/07/2023)

Figure 3.2.21 Final Presentation #21 - JPEG Format (07/07/2023)

Figure 3.3 Final Presentation Compilation - PDF Format (07/07/2023)

Application:

Figure 3.4.1 Design Diagram #1.1 - JPEG Format (07/07/2023)

Figure 3.4.2 Design Diagram #1.2 - JPEG Format (07/07/2023)

Figure 3.4.3 Design Diagram #2 - JPEG Format (07/07/2023)

Figure 3.4.4 Design Diagram #3.1 - JPEG Format (07/07/2023)

Figure 3.4.5 Design Diagram #3.2 - JPEG Format (07/07/2023)

Figure 3.4.6 Design Diagram #4.1 - JPEG Format (07/07/2023)

Figure 3.4.7 Design Diagram #4.2 - JPEG Format (07/07/2023)

Figure 3.4.8 Design Diagram #5 - JPEG Format (07/07/2023)

Figure 3.5.1 Final Application #1 - JPEG Format (07/07/2023)

Figure 3.5.2 Final Application #2 - JPEG Format (07/07/2023)

Figure 3.5.3 Final Application #3 - JPEG Format (07/07/2023)

Figure 3.5.4 Final Application #4 - JPEG Format (07/07/2023)

Figure 3.5.5 Final Application #5 - JPEG Format (07/07/2023)

Figure 3.5.6 Final Application #6 - JPEG Format (07/07/2023)

Figure 3.5.7 Final Application #7 - JPEG Format (07/07/2023)

Figure 3.5.8 Final Application #8 - JPEG Format (07/07/2023)

Figure 3.5.9 Final Application #9 - JPEG Format (07/07/2023)

Figure 3.5.10 Final Application #10 - JPEG Format (07/07/2023)

Figure 3.5.11 Final Application #11 - JPEG Format (07/07/2023)

Figure 3.5.12 Final Application #12 - JPEG Format (07/07/2023)

Figure 3.5.13 Final Application #13 - JPEG Format (07/07/2023)

Figure 3.5.14 Final Application #14 - JPEG Format (07/07/2023)

Figure 3.5.15 Final Application #15 - JPEG Format (07/07/2023)

Figure 3.5.16 Final Application #16 - JPEG Format (07/07/2023)

Figure 3.6 Final Application - PDF Format (07/07/2023)

Figure 3.7 A Font-based Animation - GIF Format (07/07/2023)

REFLECTIONS

Experience:
Compared with Typography, I am more satisfied with my work presented in Advanced Typography. I think this module is more interesting. Engaging in various activities and tasks provided me the opportunity to explore different typographic styles, experiment with various typefaces, and develop a deeper understanding of the art of typography. This project also has a greater degree of freedom. Each task has its own significance and information to be taught. From the typography system in task one to the discovery of prospective letterforms from object constructions, the creation of key artwork or monograms and lastly constructing the letter font. Throughout the module, I experienced a range of emotions, from excitement when discovering new typographic techniques to frustration when grappling with complex layout designs and creativity in creation. However, these challenges also provided valuable learning experiences, as they pushed me to think critically and creatively in order to overcome obstacles and produce visually compelling compositions.

Observations:
I still find myself putting a lot of time into idea exploration and conceptualizing. But looking back, I can see how far I've come in this module, especially my own growth. I've discovered that I naturally gravitate toward particular typographic trends, including minimalism and elegance. Furthermore, by observing the work of other learners, I gained insights into different approaches and perspectives on the design. I noticed that some of my peers excelled in conceptualizing and executing unique typographic concepts, while others showcased exceptional skills in crafting harmonious type combinations. These observations broadened my understanding of typography as a multidimensional field and inspired me to explore new techniques and design possibilities. In addition, I observed the impact of effective typography in various contexts, such as branding, advertising, and editorial design. I realized how typographic choices could significantly influence the overall tone, readability, and visual appeal of a design. This understanding motivated me to pay closer attention to typographic details and consider the context and purpose of my designs when selecting and arranging typefaces.

Findings:
As the module concludes, I have gained valuable insights and learnings on multiple fronts. Firstly, I have deepened my knowledge of typographic principles. I have honed my skills in creating typographic compositions that effectively communicate messages and evoke desired emotions. Additionally, I have become more proficient in utilizing various software tools and resources to enhance design workflows. Furthermore, this module has helped me discover more about myself as a designer. I have recognized the importance of continuous practice and experimentation to improve my weaker areas, particularly in incorporating decorative elements. I have also identified the need to refine my attention to detail, ensuring consistency and precision in my work. Moreover, I have learned that collaboration and exposure to diverse perspectives are invaluable for personal and professional growth. By observing the work of my peers and other professionals, I have gained fresh insights and inspiration that I can apply to future tasks. I understand the importance of seeking feedback and actively engaging in relevant groups to expand my knowledge and refine my skills. To further strengthen my skills, I plan to continue practicing and seeking out challenging projects in my free time that push me beyond my comfort zone. Overall, the Advanced Typography module has been a transformative learning experience. It has not only expanded my knowledge and skills in typography but has also shaped me into a more introspective and observant designer. I am excited to apply the findings from this module in future projects.

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