MOTION GRAPHIC AND COMPOSITING / EXERCISES
25/04/2024 - 25/07/2024 / Week 1- Week 14
Chew Zhi Ern / 0358995
Motion Graphic and Compositing / Bachelor of Design (Honours) in Creative Media / Taylor's University
EXERCISES
The second motion graphic I have selected is visually stunning, a visual feast for the eyes with vivid and colourful imagery. I'm completely engrossed in it because of its inventive approach and captivating ingenuity. It stands out for its capacity to arouse curiosity and intrigue in viewers through the use of a distinct visual language and narrative. The fluidity of the animation also guarantees a smooth and engaging experience for the spectator by adding a level of polish and professionalism. All in all, these characteristics come together to produce a motion graphic work that is memorable and brilliantly displays the artists' ability and imagination.
Chew Zhi Ern / 0358995
Motion Graphic and Compositing / Bachelor of Design (Honours) in Creative Media / Taylor's University
EXERCISES
INSTRUCTION
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LECTURES
Week 1: Module Information Briefing
In the first week of the module, we were given an online introduction to the module framework and expectations establishing the groundwork for the journey ahead. The lecturer then emphasised the importance of a constructive workflow for successfully completing assignments. Setting up e-portfolio blogs, curating a Pinterest board, and reflecting on three favourite motion graphics works were among the practical tasks for the week, which aimed to develop critical analysis and understanding for the art form.
Week 2: Introduction to Motion Graphics
The second week, we embarked on a journey into the realm of motion graphics, starting with a brief introduction of compositing and motion graphics principles. During the class tutorial demonstrations allowed us to deconstruct digital images and understand the steps of the rendering process, laying the foundation for creating dynamic visual content, creative expression and the tasks that follow in the coming weeks. In addition, an exercise was assigned before moving forward into Project 1.
Week 3: Compositing Toolkit
For this week, we were given a fast overview of the 8 Elements of Composition in Art, setting the framework for understanding visual aesthetics in motion graphics. Project 1 was also assigned. This task initiates a practical investigation of motion graphics principles and technical skills, laying the groundwork for future creative experimentation and development in the module.
Week 4: Kinetic Typography
We studied the fundamentals of kinetic typography in Week 4 of the Motion Graphics module. The basic principles of using animated text to communicate stories, elicit emotions, and improve visual appeal were discussed in the lecture class. We practice animating fonts in practical sessions, learning how to bring text to life and dynamically engage the viewer. We had to hone our technical proficiency and motion graphics sensibilities to produce visually compelling dynamic typography work.
Week 5: Animation
We explored a variety of animation techniques in Week 5. The lecture gave a thorough explanation of advanced layers, keyframing, fundamental animation, and rotoscoping. During the practical session, we used these strategies to improve our abilities to produce more intricate and polished animations. We also hosted a consultation for Project 1, where we got input and recommendations from the lecturer to help us improve our current work. This week was critical for honing our technical skills and ensuring that our projects met professional expectations.
Week 6: Keying
This week, we delved into the techniques of keying, covering keying overview, masking, keying techniques, and green screen applications. These foundational skills are essential for creating seamless and professional composites in motion graphics projects.
Week 7: File Linking
For week 7, we looked at the intricacies of file linking, focusing on hierarchies and links. We explored more complex methods like temporal processing, nesting, time remapping, and pre-composing sequences. These methods are essential for handling complicated projects effectively and producing fluid, dynamic animations. We also conducted a progress consultation for Project 2: Channel Bumper, where we spoke about ways to improve our creative approach and get great feedback from Mr. Fauzi on our present work, so that our final product is both technically solid and visually appealing.
Week 8: Independent Learning Week
No class.
Week 9: Storyboard to Animation
As for this week, we focused on transitioning from storyboard to animation. Mr. Fauzi provided several tutorial videos to help us understand this process. These videos guided us through each step, which will also benefit us in Assignment 3. Along with the tutorials, we had a progress consultation for Project 3: Channel Ident. This project involves synthesizing knowledge from previous tasks to create a channel ident motion graphic video. The consultation helped us refine our concepts and ensure we are on track with our animations. Additionally, Mr. Fauzi demonstrated camera settings using a null object, enabling us to create more dynamic transitions with the 3D axes.
Week 10: Motion Tracking
We learnt about motion tracking this week in Motion Graphics and Compositing class. We explored in tracking techniques, stabilisation, and motion tracking methods in a video Tutorial on YouTube. In order to evaluate our progress and get input for Task 3, the Channel Ident/Identity project, we also held a consultation. This consultation was essential to improving our methods and making sure the project complies with the necessary requirements.
Week 11: Project Consultation
For Project 3, the Channel Ident, we conducted the last consultation to make sure everything was finalised and on schedule before submitting. We also started Final Project, diving into the initial steps and setting up our concepts.
Week 12: Final Project Consultation
This week, our focus shifted to the Final Project. We had a consultation dedicated to proposing our concepts for the Abstract Motion final project to Mr. Fauzi. This meeting allowed us to discuss our project's progress and tackle any challenges we were facing. The feedback provided was instrumental in refining our ideas and ensuring we were on the right track.
Week 13: Final Project Consultation
Continued with consultations for the final project, further honing our works and ensuring alignment with the project's goals.
Week 14: Final Review and Feedback
In the final week, we had our last consultation to present the progress of the final project. We gathered crucial feedback, which guided us in making final adjustments before submitting the project. This session was pivotal in refining our work and ensuring it met the project's requirements and standards.
EXERCISES
EXERCISE 1: W1 PRATICAL - E-PORTFOLIO
For this exercise, we were tasked with selecting three motion graphics pieces that we favorited and providing explanations for our choices.
Figure 1. Exercise 1 - PDF Format
List down 3 of your favourite Motion Graphics works and explain why you like it the most.
1. Juice Lemon
Figure 1.1 Motion Graphic #1
This motion graphic stands out due to its clever blend of minimalistic design, dynamic engagement, and smooth transitions. The designer uses a digital collage composition method that effectively distills information down to its essence, ensuring clarity and focus, which is very interesting. This simplicity not only enhances visual appeal but also makes it easy for viewers to understand. Additionally, the dynamic nature of animation injects vitality and excitement, captivating audiences and holding their attention throughout the works. By seamlessly integrating fluid transitions, the motion graphic achieves a polished and professional aesthetic, showcasing meticulous attention to detail. Ultimately, these elements work in harmony to create a compelling and memorable visual experience.
2. Sojasun
Figure 1.2 Motion Graphic #2
The second motion graphic I have selected is visually stunning, a visual feast for the eyes with vivid and colourful imagery. I'm completely engrossed in it because of its inventive approach and captivating ingenuity. It stands out for its capacity to arouse curiosity and intrigue in viewers through the use of a distinct visual language and narrative. The fluidity of the animation also guarantees a smooth and engaging experience for the spectator by adding a level of polish and professionalism. All in all, these characteristics come together to produce a motion graphic work that is memorable and brilliantly displays the artists' ability and imagination.
3. Generation Health
Figure 1.3 Motion Graphic #3
"Gavi - Generation Health'' by Studio Bliink is a standout animation that captivates with its visually appealing design, smooth execution, and strategic arrangement of elements. The carefully selected color palette not only complements the message but also contributes to a visually pleasing composition. By guiding the viewer's eye effectively, the animation ensures clarity and informativeness, crucial for engaging and informing the audience. Moreover, the integration of sound design, including music and sound effects, enhances the overall experience, elevating the animation to a truly immersive and impactful piece of content.
EXERCISE 2: W2 PRACTICAL - DECONSTRUCTING DIGITAL IMAGES AND THE REDRESSING PROCESS
Using the elements provided, we will construct 3 different compositions for this task. We will then select the best one and animate it.
Figure 2.1 Exercise 2 - PDF Format
Create 3 different compositions and choose only 1 of the best compositions and animate it.
Below are my digital collage designs:
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| Figure 2.2 Composition #1 |
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| Figure 2.3 Composition #2 |
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| Figure 2.4 Composition #3 |
Animated Outcome:
Figure 2.5 Composition Animation (Youtube Link)
EXERCISE 3: W5 PRACTICAL - ADVANCE LAYERS, KEYFRAMING, BASIC ANIMATION
In this exercise, we need to create a composition poster with the elements given and also animate it for 5-16 seconds loop with audio using Adobe After Effects.
Figure 3.1 Exercise 3 - PDF Format
Create your own composition:
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| Figure 3.2 Poster |
Animate the composition for 5-16 second loop with sound (I.G video story):
Figure 3.3 Poster Composition Animation (Youtube Link)
REFLECTIONS
Experience:
This module has been an enriching journey, exposing me to various aspects of animation and compositing design. From the very beginning, I worked on different projects that required technical proficiency and creativity. Project 1 introduced me to basic motion graphics principles, allowing me to explore the technical side of creating compelling visuals. The process of working on Project 2 and 3, which focused on channel bumpers and channel idents, pushed me to think about brand identity, storyboarding, and the importance of audio-visual synchronization. By the time I reached the Final Project: Abstract Motion, I was able to synthesise all the techniques I had learned, creating a theme-based motion graphic video that expressed deeper concepts.
Observations:
Throughout the module, I observed that planning and ideation were just as important as the technical aspects of animation. Without a clear concept or direction, it’s easy to lose track of the narrative and message behind the animation. I also learned that the details in transitions, timing, and camera movements make a huge difference in how fluid and engaging the final output is. Looking back, I realized how much I grew in balancing creative freedom with technical precision. Additionally, I observed that feedback from consultations, especially with Mr. Fauzi, was vital in refining my work and achieving a polished final product.
Findings:
I discovered that motion graphics and compositing is not just about creating visually appealing sequences, but about conveying a message and evoking emotions. This module helped me to strengthen my understanding of motion principles and develop my skills in using compositing software. One of the key takeaways was how important pre-production is — developing clear storyboards, animatics, and mood boards laid the foundation for better execution during the animation process. Moving forward, I aim to improve my time management and idea generation, so that I can produce more refined and meaningful projects in the future.
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